Have you ever dreamed to find a treasure when you were a child? For those living in England, or more precisely near Lea, in Gainsborough, this dream may come true. 77 Diamonds, an online diamond dealer, has dropped a £12,000 diamond from the sky with the promise that whoever finds it gets to keep it.
The company launched the gemstone in a secret location in collaboration with the UK Civil Aviation Authorities. For the gemstone’s launch 77 Diamonds used a helium balloon system that rose 60 miles into the sky for 150 minutes before atmospheric pressure caused it to pop.
The diamond was put in a box that also contained two GPS trackers fitted with SIM cards (one Vodafone and one O2). With it the company was able to confirm the 1.14 carat landed near Lea, Gainsborough.
The PR stunt has been designed to promote Diamonds in the Sky, the jewelry retailer’s interactive and digital universe platform which invites users to populate a virtual night sky with thousands of stars.
Although it was launched at the beginning of August, even at this moment the £12,000 diamond is still unclaimed, according to a post on the company’s Twitter account.
The mysterious disappearance of the gemstone has given birth to lots of possible scenarios from being eaten by livestock to having landed in a river and floating downstream. It is also possible the stone was found by someone who completely ignored the information inside the box to report the finding, or it is equally possible that the precious diamond is still out there waiting for someone to find it.
So, what do you say about a treasure hunting?
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