The packaging of a product plays an important role in marketing; it is sometimes crucial for the retail industry. So, many famous brands give it the role it deserves, paying more and more attention to designing attractive and creative packaging for their products.
Several research and opinion polls in the field have shown that customers decide on buying a product or the other by also taking into consideration the packaging. More to it, a recent survey done by IRI (Information Resources Inc), which specializes in analysis, expertise and business intelligence solutions for leading retail and healthcare companies, has proven this believe. They say that: the shopper appreciates and in fact explicitly wants to receive stimulation for the buying decision he is making when standing in front of the supermarket shelf, often even preferring this to other forms of communication. He is keen to be informed and inspired, tempted and pampered by surprising and persuasive functions, emotions and sensual impressions.
Here are some companies that developed innovative, interesting packaging for their products. This might inspire you all to stop playing it safe and get a little creative. It might do wonders for your products and business in general!
Smirnoff Caipiroska peelable bottle
The packaging of this Smirnoff vodka is made of a material resembling lime zest, a key ingredient of Caipiroska cocktails. You have to peel this of in order to use the bottle. Quite impressive, don’t you think?
Smirnoff Caipiroska packaging. Photo source: J Walter Thompson
On the package, the buyer can see the Empire State Building, an iconic building for New York. When he opens it, the spaghetti inside are also shaped as this edifice.
NYC Spaghetti packaging. Photo source: Alex Creamer
One manufacturer thought of placing its headphones on the package in the shape of a ground key. This very important symbol in music could easily have an impact on music lovers, who would purchase this product over other on the market. We find it very ingenious!
Headphones packaging. Photo source: Corrine Pant
On the packaging, there is a drawing of a male face, and instead of his beard, there are the bristles of the brush.
Poilu paintbrushes packaging. Photo source: Poilu
This high-end watches that can also be used underwater were packaged in plastic bags filled with liquid.
Festina watches packaging. Photo source: Scholz & Friends
This sports shoes from Nike are sold in an air-inflated package. Nike – Air in a package full of air; see their point?
Nike Air packaging. Photo source: Scholz & Friends
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