Hi-tech mannequins are often used as marketing tools in Japan, but still every new invention is a very pleasant surprise. United Arrows, one of Tokyo’s largest clothing chain, has created few months ago the MarionetteBot interactive mannequin that brought a lot of publicity to the brand.
United Arrows wanted to build something really special that would make its shop window irresistible to passersby.
The idea of the MarionetteBot was brought to life by the TBWA Hakuhodo agency. The mannequin has the movement capabilities of a robot, but the most interesting feature is the marionette look-like and its capacity to mimic the passersby’s movements. MarionetteBot can do all this thanks to Microsoft’s Kinect technology, 16 wires and a specially developed motor.
Two MarionetteBot mannequins, a female and a male, were displayed in United Arrows’ window shop. People enjoyed challenging the mannequins with various poses, but couples were even more stimulated, because they had the opportunity to test their compatibility by trying to synchronize their movements with their partners. The romantic concept was showcased in a fairy tale style video.
The robotic mannequins weren’t just for entertaining. Actually, they could have been used for a very practical need: people could made the mannequin changing position to see how the clothes were fitting on a body in motion. A more accurate image of how that outfit will look on you, can lead to a bigger temptation to enter in the shop.
The shop window displaying MarionetteBot mannequins was a real success. The unique idea captured not only shoppers’ interest, but also the attention of a wide range of Japanese news media.
Robotic mannequins are such amazing marketing tools: they can grab consumer’s attention as well as entertaining them, which may determine them to buy something, or simply make them appreciate the brand.
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