Photo source: popsop.com
Sephora is a French brand of cosmetics and beauty products, founded in Paris in 1970, widely loved and appreciated by women around the world. Even though it’s a well rounded brand, Sephora still needs to stay at the top of the game and give their consumers even more reasons to buy and enjoy their products.
This time, they decided to create an impressive social media holiday campaign. Sephora is known for its creativity in the digital world so it was no surprise that their Sephora Claus campaign (2010) was creative and fun.
Who is Sephora Claus?
Sephora Claus was the beauty emporium’s version of Santa Claus. She was sassy and fun and only come round once a year. The Sephora Claus campaign was based on a simple yet effective idea: tell Sephora what you wish for, and you just might get it. Housed on Facebook, Twitter and a dedicated micro-site, Sephora Santa turned tweets into falling gift tags and kept a track of them and created a lot of buzz around the brand.
Followers were encouraged to tweet their holiday wishlist, add up to the value of 150 dollars on the Sephora site, and use the hashtag #sephoraclaus. The beauty company then granted users with a gift a day, for a period of 30 days. During that month, 50,257 wishes were submitted, 30 were granted, from over 100,000 visitors in 120 countries.
The brand saw an increase of followers of 46% on Twitter, 53% more Facebook fans with over 20 million projected impressions! The campaign was successful, as the method of entry was easy and the awarding of wishes was fun.
Not only did Sephora Claus manage to spread holiday cheer, but it also helped drive their marketing efforts, as many people talked about what they wanted from Sephora during the holiday season. What do you think of Sephora Claus campaign?
References: postano.com, itsmakeable.com
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