John Moose is a Swedish band whose music tells the story of a character that bears the same name as the band. The debut album, released last month, captures the protagonist ‘’stuck in the ambivalence between the civilization and its counterpart’’, a mindset that finally determines him to escape into the woods.
To match their music’s theme of the human connection with nature, as well as the band’s roots in the deep wild woods of Värmland in Sweden, the five members of John Moose imagined a very unique album pre-release. The band decided to distribute it via a smartphone application free to download, but with a twist: the music could only be listened when the user was in the woods.
The app, created by the band’s drummer Tobias Norén, could work well even in smaller forest areas, but not in park. That is because it used Google Maps Static API where forests are shown through a different shade of green than parks.
“We want to give our listeners an unique experience. We hope that our fans as well as journalists really take the time and effort to go out in the woods and listen to our music. The woods alone are a great experience”, said the singer André Szeles about the unique marketing tactic.
At this moment, the album is available to pre-order on the John Moose Bandcamp page for $18 USD.