The Japanese personal care brand Shokubutsu Hana has only committed to creating personal care products that don’t poison water when they’re washed down the drain. Because it couldn’t find a suitable medium to communicate these promises towards its Philippines customers the company created one of its own: an 88.5-foot-long grass billboard made to float on the Pasig River.
The billboard which bears the text “Clean River Soon” is very ingenious, but what makes it even more special is its capacity to purify the river’s water. How is it possible? Well it seems that the billboard is made from Vetiver, a plant that has the power to absorb nitrates, phosphates, heavy metals, and agricultural chemicals from water.
Due to negligence and industrial development Manila’s Pasig River was declared biologically dead in the 1990 s. However, in the last years lots of rehabilitation efforts are bringing it back to life and the grass billboard is also one of it since is supposed to clean 2 to 8 thousand gallons of water per day.
The purifying billboard was mounted in February this year and for its creation the Shokubutsu Hana teamed up with the Pasig River Rehabilitation Commission, Vetiver Farms Philippines and advertising agency TBWA/Santiago Mangada Puno.
Although it is the first-ever billboard of its kind in the Philippines, the good news is that there are more to be realized in the Pasig Rive.
Sources and images: hana.com.ph