Next year, the Japanese beverage maker Otsuka will mark a new frontier for advertising by placing a can of its sports drink Pocari Sweat on the Moon’s surface. The powder would be the first product sent to another world for marketing purposes.
The 1 kg titanium canister will contain a powdered version of the citrus-flavored drink and will be carried to the lunar surface aboard the first private mission to the Moon, set to take place in October 2015.
The Japanese company claims that the powder would theoretically turn into a tasty drink when combined with water. In addition to the drink, the titanium capsule will contain the wishes of 38,000 children from across Asia etched onto silver disks, with the company expressing a desire to inspire young children to become astronauts.
The branded canister will be deposited on the Moon’s surface by private company Astrobotic Technology. Astrobotic made the partnership with Otsuka in the hope of winning Google’s Lunar X Prize. The $20 million prize is going to be offered to the first company that manages to land a device on the moon that can both travel 500 m on its surface and send high-definition pictures back to earth.
The special capsule will be delivered at a cost of a reported $500,000. What do you think about this advertising stunt?