The roaring twenties were a time of immense prosperity, as the world began to recover from the first World War. A passion for Jazz conquered the US, as having fun was considered a priority. Prohibition did little to affect the general good humour of the nation, and advertising of the time reflected the wealth of the people, optimism and naivity. Vintage ads from the roaring 20s portray times of fun and no worries. These vintage ads are highly appreciated by collectors, due to their distinctive look.
The roaring twenties were a time of wacky fads and incredible trust in unproven science. Advertisers began to know what would work or not on the consumers, so their ad copy would persuade even the most reluctant of consumers. Art Deco was regarded as the peak of modernity, as it was considered elegant and classy. The whole concept of ads from the roaring twenties was based on having fun. It comes as no surprise that they marketed saws as musical instruments or Lysol as birth control. Many of the brands that we know nowadays have been present in the roaring twenties, while others sank with the Great Crash of 1929. Many brand flourished temporarily, due to great ads, but then dissapear into the vast market of products.
What’s interesting about the roaring twenties is the fact that due to the booming economy, the film industry boomed as well. Which meant an opportunity for advertisers to create ads for Hollywood movies. Moreover, the general optimism of the people combined with a nearly incredible trust in science, meant that ads featuring great science breakthroughs were a trademark of this period. Ads would cheerfully depict soaps as having healing properties, or even market them as miracle objects that help you lose weight only by rubbing them against your skin.
Also, high fashion was booming in the roaring twenties, as European influences traveled across the ocean. The flapper style, which is now an icon of the roaring twenties, was a mix of formal and carefree designs which took the US by storm. Everything was positive, everything was going great. That was the spirit of the roaring twenties. Oh, and everyone was having fun. So I invite you to have some fun while you peruse through these vintage ads from the roaring twenties! Enjoy!
Photos and references: vintageadbrowser.com, weburbanist.com
Top incoming search terms:
- roaring twenties advertisements
- the roaring twenties advertising
- Advertising in the roaring twenties