Burberry is one of the most appreciated brands in the world, with its rich history and heritage. Famous for classy raincoats and the unmistakeable plaid print, Burberry is one of Britain’s top brands. Already established as one of the fashion brands that create amazing campaigns, Burberry does not dissapoint this Christmas! This holiday season, Burberry decided to spark gift giving through a holiday video. Their holiday campaign, entitled Burberry With Love, puts an empashis on the joy of giving and receiving gifts, of sharing precious moments with loved ones and enjoying the holidays with family.
Burberry With Love Campaign
The With Love campaign was launched with a festive video, that starts with a close-up of beautiful cream-colored gifts, that have the brand’s logo embossed, and are tied with champagne-colored ribbon. Shimmers appear as the camera withdraws, creating a festive and cozy atmosphere. The video goes on showing a couple fighting to get through the snow carrying a Burberry umbrella, children dressed in matching trenchcoats having a snowball fight and it ends with a snowy scene of a London street.
A visit to Burberry’s website automatically plays and animated version of the couple in the video. By clicking on the main campaign image, a festive gifts generator appears, to help the users narrow down the search. When hovering over a product, heart-shaped snowflakes start to fall. Also, starting December first, Burberry posts a photo a day on Instagram- a photo of the store, children holding gifts, a couple kissing under an umbrella, while hearts fall, and will keep doing so until Christmas.
What’s impressive about Burberry’s campaign is the fact that they created a series of prior campaigns, each lending support to the next one. For instance, they used real life couple Sienna Miller and Tom Sturridge for their autumn/winter campaign, and they are using the couple again in With Love. There’s a continuity in their campaigns that stresses out just how elaborate and well thought they are. Perhaps that’s the reason why a campaign done by Burberry is one to remember. What do you think of Burberry’s campaign?
References: adweek.com, luxurydaily.com
Photos: fashiongonerogue.com, pinterest.com
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