Photo source: thefinebalance.net
Topshop is a British fashion retailer, specialised in clothing, shoes, make-up and accesories. It’s present in over 30 countries, with more than 440 stores 319 of which located in England. Founded in 1964, Topshop has seen a massive growth over the years, becoming one of the most popular brands. Aside from their stores, Topshop also has an online store, housed on their website. As the holidays approach, Topshop designed a special campaign for its fanbase and consumers called Dear Topshop.
How does it work?
Topshop is using Pinterest in a creative way for its holiday campaign! The collaboration between Pinterest and Topshop aims to design a ultimate gift guide, personalized by each customer and tailored to their needs.
Part of the Topshop website has been turned into a virtual pinboard with items that can immediately be shared or pinned. There are two menus which enable shoppers to specify what they’re looking for and who they’re shopping for, with options like “a gift that won’t break the bank”, “ a gift that will wow”.
Topshop is also running a competition on Pinterest, asking users to create boards with a holiday theme, which would later be submitted on their Pinterest page. The winners get shopping sprees worth 1000 dollars, tickets to Fashion Week or the chance to design their dream dress. It wouldn’t hurt your board if you pinned a few items from Topshop – it might give you more chances of winning a prize.
Sheena Sauvaire, global head of marketing and communication for Topshop says of this campaign: “This holiday season our aim was to showcase key products and to facilitate the gifting process”. The pressure of Christmas has become a harsh reality for people everywhere: finding the best gifts can be a daunting task. See the real time Tweets here.
Dear Topshop campaign is a wonderfully simple way of increasing the in-store and online presence of the brand, while also offering a personalized and interactive experience for the shoppers.
References: trendhunter.com, fashionista.com, practicalecommerce.com
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