Pop up shops (known also as pop up retail and pop-up stores) are very popular in the retail world. Positioned somewhere between architecture and fashion, these creative and flexible structures can be found especially in large urban cities all over the world. A pop up shop is actually a temporary space that can be used for special events, or selling seasonal items such as Halloween costumes, Christmas gifts and so on.
Pop-up geometrical concept store for COS
This pop up store was created for Swedish clothing brand COS for the 2013 Milan Design Week. The installation was created by the French design duo Bonsoir Paris. The display was a modular design based on a network of atoms. Designers focused on simplicity and function, to be in accordance with the brand values, as well as to appear contrast with the rest of the installations present at the exhibition.
The Brothers Suitcase Store
Brothers, a Swedish retail company specialized in menswear, promoted its new ‘Travel’ collection that target business men who travel a lot for work, through a very creative pop-up retail. The structure is looking like a large piece of luggage that opens up to reveal built-in closets and shelves full of suits and accessories. The Suitcase Store travelled around Sweden making stops at airports and train stations. The unique pop up shop was also made popular by a beautiful film directed by Emil Klang.
Viewing cones at The Lake & Stars
This amazing pop up store was designed by SOFTlab & Focus Lighting, for The Lake & Stars in New York. 29 irregularly shaped cones were placed in the middle of the shop, dividing it into two different spaces. These cones were used both as a focal point and opportunity to provide light. The mannequins and merchandise were placed into a sleek, white space, while the second place was the one where visitors were allowed to enter. When visitors were coming into the shop they inevitably were attracted to look through the unique cones. Through the dichroic plexiglass people were enjoying a unique visual experience supported by the splashes of color projected onto the mannequins.
Pop up shops offers unlimited possibilities to the retailer to promote its merchandise. Appearing and disappearing unannounced, these structures add to the retail world a dynamic feel, which makes them desirable many years from know.
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