One Small Tweet was a hashtag campaign designed to honor the life of Neil Armstrong, the first man who walked on the moon, after his then recent passing in August 2012. As such a man couldn’t have been honored with something ordinary, this hashtag campaign was an extraordinary way to honor an extraordinary man.
One Small Tweet was a virtual voyage to the Moon, fueled by the tweets of people all around the world, who used #onesmalltweet on Twitter messages. Each tweet was equal to 100 miles, from a total of 238,900 miles. A website monitored each tweet using the hashtag as a tribute to Armstrong and added the mileage in order to complete the journey and celebrate this impressive accomplishment of the astronaut’s life.
Created by the John F. Kennedy Presidential Library and Museum in New York with the help of The Martin Agency, this hashtag campaign was a success. People from 118 countries, who wanted to pay their respects to the astronaut, sent in their tweets, moving the Earth closer to the Moon.
Needless to say, the #onesmalltweet hashtag became instantly popular – immediately after the campaign started and the press spread the word about it, 27,400 miles were traveled, about 11% of the total distance. Over the course of a few weeks, the journey was completed. With one small message, people created a giant tribute for an outstanding man.
Once again, social networks played a key role in uniting people for a cause, this time for Neil Amstrong. Were you part of the #onesmalltweet voyage?
Sources: pinterest.com, google.com