Technology is having a great impact on the retail world and fashion. To face the biting competition, some brands embrace innovation in different forms: they use robotic mannequins to attract customers.
In last years, manufacturers have developed many interesting robotic mannequins. We have made a short list with four models.
Palette is a robotic mannequin created by Japanese company Flower Robotic. The robot was first developed in 2001 and was an inspiration for other manufacturers.
The mannequin has a specific robot look and Flower Robotic explained that they didn’t want to create a human like mannequin in order to avoid the consumer’s attention to be diverted from the product.
At this moment the robot is available in two versions: full body (Palette) and upper torso (Palette UT). Equipped with “motion design software”, Palette can be programmed to remember different poses that fashion models have and then replay the pose when it feels people around. Palette has an intelligent system that records audience reactions and in time can help it learn which poses are likely to generate positive reactions.
Although the robot is incomparably more efficient in attracting and increasing consumers than ordinary mannequins, the costs for its acquisition are very high. Palette can be purchased with a price starting at $50,500 and Palette UT at a price starting at $7072. The robotic mannequins are also available for rent at various prices. For example Palette can be rented (in Tokyo) for 5 days at $5000.
Palette robotic mannequin. Photo source: gizmag
2. IMD Communications mannequins
IMD Communications, a company from South Korea, developed an interesting robotic mannequin in three female versions. Each robotic mannequin is named after an Indian god and has its own personality. Endrani is featuring elegance, Dipani is confident and creative and Marian symbolizes strength and dynamics.
The three robotic mannequins are a very interesting presence in a shop. Due to the capacity to move limbs the robots are easy to dress and undress.
A robotic mannequin developed by IMD Communications poses in a South Korean fashion store.
3. D+ropop mannequin
Eager Co. Ltd.’s D+ropop is a more accessible robotic mannequin because is made of recycled corrugated cardboard and activated by hobby robot servos.
D+ropop has an elegant appearance and can be personalized through painting and re-purposed in many ways. D+ropop can be bought at a price of around $5500 and rented at around $1800 a week.
4. Geminoid F
Geminoid F is a lifelike interactive robotic mannequin created by Hiroshi Ishiguro, a famous roboticist at Osaka University, in Japan. Geminoid F has a built-in facial recognition software that enables her to react to people. The humanoid dummy is smiling, winking or yawning when people approach. Actually, it can display 65 different facial expressions.
The robotic mannequin has been a real attraction when it was displayed in a Tokyo department store onValentine’s day celebration. Geminoid F can be purchased for $110,000.
Take a look at this video to see how this amazing, human realistic robot interacts with people:
Robotic mannequins are attractive but expensive. Roboticists are permanently looking for efficient solutions and probably, in time, robotics mannequins will become a normality in a store. Do you think that a robot can convince you to buy more from a brand?
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