Vintage ads might be considered outdated and perfect for the past, not the present. But, in the ever changing Advertising business, staying relevant while creating something new and interesting can prove to be a challenge. Advertising is all about novelty and innovation, about creating that perfect ad that will make a product memorable and will generate sales. People who work in Advertising are always oriented towards “the next big thing”, that great idea that will make their campaign viral. Sometimes, it can be pretty difficult to find inspiration, especially when inspiration doesn’t want to be found.
And most of the time, inspiration comes from unexpected places. Such as the past! The Advertising agency Moma has created an interesting campaign for modern social media using vintage ads.
Below you’ll find the vintage ads created for Facebook, Twitter, Skype and Youtube.
# Vintage Facebook
Described as a Striking, Miraculous Social Team-up, where you can share anything with friends and family, browse through photos and see examples of nowadays communication. A nice touch was added by the phrase “for leisure or labour”- suggesting the fact that Facebook is an important tool in online communication.
The sublime community with just 140 letters. Underlining Twitter’s most distinctive feature- 140 characters- and the fact that it allows people to connect with each other, just like in a community, this vintage looking ad is certainly witty.
The champion adress on Internet. Youtube is the place with an unlimited supply of movies, commercials and videos, Youtube is described as the most effective way to entertain the family. Who needs television?
# Vintage Skype
Although Skype is not a social media tool, its vintage ad was too cool not to include in this article. A strangely looking computer and an entertained housewife? Odd combination, right? But it sends the right message: Skype can be used by anyone who wants to stay in touch with family, no matter where they are.
Vintage ads offer a blast from the past and make nowadays consumers see how ads were when their parents or grandparents were young. It’s a great taste of a lost time and that’s what makes them so interesting! Which one of these vintage ads is your favorite?
Photos Source: hongkiat.com
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