Many people watch an exciting television commercial and rush to buy a great product online. Too often the product doesn’t work as advertised, and people become so skeptical that they begin reading reviews of the product. The product’s reputation is formed by these reviews, and people will quit buying the product unless it works as advertised and is worth the price charged.
Online businesses function in the same manner. Customers are attracted by advertisements, but the reputation of the business is built on quality services and products. Both good and bad reviews are written about the business, and the owner is responsible for determining which reviews are valid.
If there are bad reviews, the owner is responsible for correcting the review. He must determine that the review is due to a bad product that could be replaced, or the bad review is due to bad business practices. Valid bad reviews ruin the reputation of the business.
Bad Reviews Are Not Always Found
We cannot depend on search engines to reveal every item we need to know. False and misleading information about our business may be buried deep in the results, and we need to dig deep to find it. We cannot correct false or misleading information until we know it exists. How can we find it?
Google’s dashboard contains a monitoring tool known as Me on the Web. We can use it to find posts about our names or brands. When we find false or misinformation, we may remove those posts. Obviously, finding out what people think about you and your company is crucial to moving forward in business – take some time out of your day to look up this information and how you can use it to create a more positive image for yourself.
Needs of Online Business
As long as we sell our products and make a profit, who cares about our reputations? Honestly, “Do I need internet reputation management?” Actually, even with a great product, it’s very important to remain on top of this issue. Many companies remain ignored and buried under countless sites or reviews that really prevent growth, without the company ever knowing it.
Any driver who is going on long trips constantly monitors the gas gage. The driver knows that when the tank is empty, the car won’t run. Likewise, when the reputation is ruined, the customers won’t buy.
Every online business needs to maintain a positive reputation. Negative reputations reduce profits and destroy businesses. Reputation management is essential for success.