Google Webmaster Tools simply refer to a free service from the internet giant Google tailored made to help individuals manage their blogs or websites. The fact that it is provided free does not compromise its powerful nature. Actually, it is a very popular SEO tool. It helps online marketers; SEO consultants and website owners gain essential search engine optimization insights. The insights gained help improve user-friendliness and visibility of websites and/or blogs.

Individuals must have a Google account that is verified in order to enjoy the use of Google Webmaster Tools. Verification is achieved through a number of ways.

Once verification is done, an individual enjoys the golden opportunity of using all the incredible features that this tool comes with.


Search Engines for Effective SEO

Undoubtedly, of all the major search engines such as Yahoo, Bing, and Google, this tool comes out tops when it comes to the number of features it takes pride in. It comes in handy for a number of SEO purposes. Webmasters can use the tool for a number of tasks. Some of these many tasks include viewing the ranking of a website using particular keywords, view clicks and impressions on Google, configure Sitemaps, have a quick overview of the SEO dashboard, set canonicals, modify the crawling speeds etc. Other tasks are configuring URL parameters, checking internal links, optimizing Meta descriptions and title tags, checking for viruses and malware among many others.

Google Webmaster Tools

WMT or Google Webmaster Tools is one of the most effective SEO tools mainly because of the ties it has with Google. One can also integrate it with Google Analytics. A few limitations to the use of this tool exist. One of these is the fact that it provides information only from Google. It does not offer information from other search engines like Bing or Yahoo. The good thing about this is that it does not pose such a huge problem due to the fact that Google enjoys a huge chunk of the search engine market.

It is important for individuals to note keenly that this particular tool is not updated immediately or in real time. The amount of impressions and clicks generated is usually accurate. Actually, it is normally a few weeks behind that is two weeks behind to be precise. Back links on the other hand get updated weekly often on Tuesdays.

This free tool from Google helps individuals improve their search results, diagnose problems and get a detailed report about their visibility on the World Wide Web. It is surely an incredible tool for marketing and improving websites. The tool comes in handy when tracking incoming traffic.

The truth of the matter is that Google Webmaster Tools is quite effective for anyone owning or running a website. It also comes in handy for anyone who wants to employ the use of SEO in his or her marketing mix. The best attribute about this particular tool is the fact that it provides comprehensive and valuable information that can hardly be retrieved elsewhere. Undoubtedly, it does a very good job for search engine optimization basics.

Author Bio:

Austin Richard is an IT Professional from passcertification. He is 9L0-412 exam certified and now he is getting prepared for 9L0-518 certification. He loves to write on topics like Business, Technology.