All About Mobile
You don’t need anyone to tell you this, but many people use their mobile devices to search for things online. Your site needs to be optimized for mobile devices, and this goes from everything from your advertisements to your content to your website’s header and logo. You want mobile users to see everything on your site, so do your part to make it as mobile friendly as possible.
Local Search Strategies Will Be On the Rise
Your inbound marketing campaign should consist of local SEO strategies because more and more people are recognizing the importance of local SEO. You can do things such as including your business in business directories on the internet and make sure your citation data is cleaned up.
More and more people are using voice search, which means your audience are probably using Siri, Cortana, Google Now and other voice search products. This means you will want to focus on social SEO techniques so your audience finds you when they use voice searches to find things online.
Video Content Will Surpass Written Content
Make sure you are creating video content throughout 2016 because it will likely surpass written content in 2017. Plus, videos are a great way to build links and videos are more likely to be shared by people who find them useful. Furthermore, it’s worth pointing out that in 2017, around 74% of internet traffic will be video.
Negative SEO Practices Will Not Be Qualified
Everyone knows negative SEO practices should be avoided, but a lot of businesses still use bad practices. Negative SEO practices don’t generate results, and they can cause your site to be penalized. Train your employees on what to do and what not to do, and don’t let them just learn via trial and error.
Content Curation Will Be Used Instead Of Content Aggregation
There’s a big difference between content curation and content aggregation. Stop pulling content directly from various sources and focus on content curation, which is likely going to replace aggregation.
Deep Links Will Be Extremely Important
Deep links are set to become even more important throughout 2016. Links pointing to a specific page are examples of deep links. This kind of linking reduces bounce rate and increases the amount of average time spend on a website.
Do you own a website in Miami? If so, hire an SEO company Miami based and they can help you with your SEO, and they can help you take advantage of the above SEO trends.