Okay, so you have designed the perfect website. You’ve got great content and relevant ads. That’s everything you need, right? Actually, your web design is more important than anything for your small business website. With an increasing amount of customers looking online before going to stores, your website is the first impression customers will have of your business, so a solid design is critical. Use these tips to ensure that your web design makes a great first impression.
Properly organize your website so customers can easily follow links to the items and sections they want to look at. If they can easily find what they are looking for the “browser” is more likely to turn into a “buyer.”
Call upon your customers to do what you want them to do. Ask your customers to buy, sign up for emails or stop by for an open house. The call to action is when you tell your customers what you want them to do. Put this call to action above the fold, the area on a web page that the visitor sees before they have to scroll down.
Offer outstanding customer service, also referred to as online engagement, with each and every browser and customer. Reply to all emails, call those with questions, post fresh items and specials. Get your customers interacting with you. Through engagement you will discover what your customers want and what will help convert them into a buyer.
Make your website something that is just more than an online location selling your product and services. Create an information section where you post industry news and a blog written by you or your employee. If you show you want to offer customers more than just an abundanceof sale ads, they may be more inclined to buy from you than a competitor who is just out for the sale.
Keep it Clean
Use high resolution images and place them near the call to action. Images draw viewer’s eyes to what you want them to focus on. However, make sure you don’t overdue it. Too many images on the page will distract your customers. You want your website to be very user friendly, with relevant information that’s easy to access.
Limit the amount of words you use on your website and break the information into multiple blocks of text. Use short paragraphs intertwined with graphics and photographs. Customers quickly scan over a website to see if there is anything of interest to them before reading on. So many times a lot of your words will not get read and customers will move on.
Give customers the option to engage with you via their mobile phone. Many smart phone users love to use their phone more than their home computer. Plus, this gives them easy access to your website anytime, anywhere. Do this by developing a mobile app or by building a separate mobile site. If they can access your business anywhere, the more likely they will be converted into a buying customer.
Every part of your website should be geared toward conversions, from design, content and graphics. Each element needs to be designed to keep the customer’s interest.