As the way users experience the web continues to change, new trends in web design are emerging. Bland, static pages are things of the past. Today’s websites are bold, eye-catching and engaging, designed to draw users and guide them from the landing page to a final action such as a subscription or purchase. Below are just a few of the trends that businesses can adapt to improve their customers’ web experience.
Big icons, bold colors and clear navigation are all hallmarks of modern web design. When visitors can get from page to page and find what they want with ease, they’re more likely to stay on a site, share content and make purchases. Website designers in Pittsburgh can help businesses simplify site design to keep it focused and create clear paths from entry to the desired final action.
Eye-Catching Typography & Images
Simple doesn’t mean boring. A cleaner design opens the door for the use of interesting typefaces and unique photography that can set a business site apart from the competition. Too many companies rely on mundane stock photography to convey messages. A shift toward more abstract images and even custom artwork offers more flexibility. Using fonts and images as design elements rather than placeholders serves to complement content and keeps visitors interested.
Choosing what information to put on a page can become a challenge as businesses look to move to a more minimalistic site design. The creation of interactive landing pages allows more information to be delivered in one place without overwhelming visitors. Rotating slides on the home page can each deliver one important point as they scroll by. Other options include interactive images that users can click on to reveal more information about products or features that they may be interested in. Yellow Bridge Interactive gives users this control to cut down on distractions and keep them focused on their original reasons for visiting a site.
Dynamic, Adaptive, Responsive
Today’s users are accessing the Internet from a variety of devices, making it essential for businesses to go beyond basic desktop and mobile designs. Creating a responsive layout is the best way to serve the largest base of potential customers. Responsive sites adapt to screen size and device type to deliver the optimal experience to as many users as possible. Navigation that responds equally well to tapping and clicking is a must-have as well.
No matter what happens with web design, content remains king. Content creation should be the first focus of all business sites. Even the best layout won’t draw visitors if the site itself doesn’t deliver useful information. Good content not only brings customers in—it also serves to meet their needs, answer questions and guide them to the best action based on their individual purchasing behaviors.
Clear Calls to Action
Any business owner knows the importance of guiding customers to an intended action. The position, style, color and language used in a call to action all influence the way that customers react. Increasing signups, subscriptions and sales all rely on these principles. Whatever the desired end result, the message should be clear to the customer from the moment they arrive on-site.
Following evolving web design trends helps businesses stay ahead of the competition in today’s saturated Internet market. A design that draws attention and adapts to customers’ needs creates a site that stands out from the crowd and turns clicks into conversions.