Every company wants to rank highly on search engine results. However, there is a great deal of mystique surrounding the art (and it is an art not a science.) of search engine optimisation (SEO) and no small quantity of snake oil on sale. It is important, therefore, to ensure that you find high quality SEO services at the right price.
Search engines have a bias towards content, no doubt you’ve heard that content is king. This bias is hardly surprising given that search engines began as academic tools designed to search through textual information. When you type something into a search engine, it looks for the words that you have given it. Therefore, a website with the right content has a greater chance of being found. Here are a few tips to help you find the right service at the right price.
Ask How Likely Your Website Is To Feature at The Top In Search Results
If the expert you are talking to tells you she can guarantee that you will top the search ranking, that’s your cue to say thanks but no thanks. There are so many variables that it is impossible to give anything that comes close to a guarantee. A competent SEO specialistshould be able to guarantee that your pages will be optimised to do well but there can be no certainty. What a good Search Engine Optimisation expert might also want to tell you is that although content is king there are other considerations.
Ask about The Panda
If your expert tells you about the Panda before you have to ask, you’ll probably want to hire her immediately so long as the price is not somewhere in the stratosphere. It was always a curious thing that a website could rank well even though it was virtually unusable by the average visitor. Starting in 2011, Google updated its search algorithm to take into account that visitors do not find useful should be downgraded. Google gave the code word ‘Panda’ to this updating.
What Price Is Worth Paying?
As with most things in life there is a balance to be struck. You can pay out tens of thousands of dollars and have a website that puts the optimisation into SEO, but if your return on investment is just a fraction of what you have paid it hasn’t been worth it. Conversely, a service that is not perfect but brings you a sound return on investment is worth signing up for. The tools certainly exist for you to be able to do those calculations fairly easily.
One of the key questions for you determine in your own mind before you talk to any SEO consultants is precisely what level of service you want. If the company you talk with offer only one level of service and that’s the full package, they’re probably not the people for you (unless the full package is what you want). A good service provider will offer some kind of scale based service that allows you to choose exactly what you want to suit your budget and any time constraint under which you are working.
A related point here is that you should ensure that all the services available will be provided by the same company. You may want to purchase such services as content management and social media management. It’s much better if you have to deal only with one company.
What You Want Is A Unique Service
What your company needs is something that is unique. You can probably get some generic type service fairly cheaply, but it will not be what is right for you and your company. Do a bit of research before you sign up with a SEO agency. Try and get testimonials from previous clients. If you can speak with satisfied clients so much the better, you can ask specifically how well the company tailors it services to the client.
In the business environment that we all operate in today, search engine optimisation is something that cannot be ignored. Equally, you cannot ignore that finding high quality SEO services at the right price demands a bit of time and effort. The advice above is a good place to start.
William is an online marketer by profession; he works for Rank local’s local SEO marketing services.