Running a business nowadays is competitive to say the least, and ultimately the effectiveness of your marketing strategies is going to play a huge role in whether or not your products or services reach their target market. Nowadays marketing is a gigantic area that covers many different types of media and is constantly changing – and one of the best ways to keep up with those changes is by learning from experts in the field through the marketing videos that many publish on their websites.

Considering most of these marketing videos that are hosted on websites tend to be online video streams, it can be a bit inconvenient. Assuming you don’t always have a stable internet connection it would be best to save the videos you need on your Mac so that you can watch them offline later on – and that is exactly what the Movavi Screen Capture Studio for Mac will help you to do.

Basically the Movavi Screen Capture Studio for Mac will let you capture the marketing videos you want to save directly off your screen. It isn’t complicated to learn how to screen capture on Mac using the software and you just need to set the capture region to encompass the marketing video that you want to record – which can be done by positioning and resizing it, just as you would do with a normal window.

Once you’ve done that you can start the recording and play the video at the same time and the Movavi Screen Capture Studio for Mac will capture it. If you want you can manage the recording using hotkeys, or set a timer to stop it automatically. Whatever the case, when it is done you will be able to save it and watch it offline later on.

Make no mistake, the Movavi Screen Capture Studio for Mac has other helpful features as well such as:

  • Enhancing the quality of your videos.
  • Inserting audio tracks as background music or voiceovers.
  • Adding stylish animated transitions between scenes.
  • Cutting and combining video segments as required.
  • Optimizing the video with the help of hundreds of presets.

All these options will lend you a great deal of flexibility with the marketing videos that you record. If you want you could even use the Movavi Screen Capture Studio for Mac to extract the most useful bits from these marketing videos and compile them into a single reference video so that you’ll always have the latest and most relevant marketing details within arm’s reach.