Your product isn’t capable of speaking, so that’s why labels are so important. They have to communicate the nature and purpose of your product using a very limited amount of space so getting the design of your product label right is essential. You may be sceptical at just how much a label can affect the success of your product, so here are seven very compelling reasons to get it right.
First impressions count
We’ve all heard of judging a book by its cover, and nothing could be more true when it comes to labels. A potential customers is going to see your label before they can sample the product, so this is a first impression that needs to count. Manufacturers who fail to recognise this importance often fail to see an increase in sales.
It needs to be unique
For your label to be truly effective, it needs to stick out on a shelf. Doing your research and finding out when your competitor’s labels look like it vital for the success of your own. If you don’t do this, there’s a real chance that your label will simply be lost amongst all of the others.
Choose the right colour
When it comes to labels, colours matter. Therefore, choosing the right one can mean the difference between your product sinking or swimming. You’ll need to think about your target demographic for this, and tailor your colour choices to suit.
The right font as well
If colours matter, so do fonts. An elegant cursive may look nice but won’t be appropriate for a children’s toy. Like colours, different fonts attract different people – so do your research and draw up a number of different designs before settling on just one.
The label and the product need to suit each other
The label needs to be appropriate for what it is selling. A product label for a shower gel will need to meet all of the design criteria of a normal product label but will also need to be waterproof to a certain extent. A label for a craft beer would need to steer away from childish imagery. Matching the label to the product can be a laborious process – but it’s so important to get it right.
Keep it simple
While it’s important to carefully consider the design of your label, you do not want the end result to be something too complicated. A good design is one that fulfils all of its objectives in the most clear and concise way. If your label does this, then your product is well on the way to success.
You’ll need to spend a little
You need to invest in your label for it to be as good as it can possibly be. This isn’t an area where you should cut costs or try to do things yourself – the services of a professional label manufacturing company will ensure that you’ve got the label that matches your product in both style and quality.
Recognising the importance of a label is key
Failing to recognise the importance of your label is what will make your product sick without a trace. Of course you need to make sure that the product itself is of the highest quality – but in an age where there is just so much choice out there, a product needs to look good as well. That’s the only way you’re going to attract the eye of consumers, after all!
Tammy Wiltshire is the Marketing Manger for South East of Englands leading label and swing tags manufacturer – Labelnet.