Outdoor banners are one of the most effective ways you can promote your business and its products, events, or sales. One great aspect about outdoor roll up banners or pull up banners is that they are expressly designed to withstand the elements and anything nature can throw at them, be it hail, wind, heat, and more. But when it comes to creating and designing the best outdoor banner for your needs, that’s another matter altogether. The design has to be done just right, with three main things to consider: the size, message, and fonts.
Consider the size
The size of your outdoor pull up banner will depend on where you are planning to place or use it. If your outdoor banner will be placed by the road and you would like it seen by motorists, then it follows that the size should be bigger. Fortunately, when it comes to sizes, outdoor banners today are virtually unlimited. If you are planning to place your outdoor banner just by the side of your shop, however, then it need not be too big; as long as the passersby can read what’s on it, then it should fulfill its purpose wonderfully.
Consider the message
The message of your banner is the second most important consideration. What is the goal of your banner? The message will depend on this. If you would like to let customers know about a new product, then your main message should have this detail. If you want to promote an event or sale, then the message should be focused on this as well. But when composing your banner’s message, remember that less is better. Avoid the temptation of filling your banner with words and images – a few ‘white spaces’ will do no harm. Keep it simple and to-the-point. Don’t forget key elements, however, such as your contact details.
Consider the font
When it comes to the font or fonts, less is more as well. Try to keep your fonts to as little as two. If you have more than two fonts, these may make your banner look cluttered and disorganised. Also, make sure the fonts you choose for your outdoor pull up banners complement each other. Furthermore, here’s a guide when it comes to font size:
- If the height of the letters is 3 inches, then it can be read from a maximum distance of 40 metres, with an ideal reading distance of 15 metres
- If the height of the letters is 6 inches, then it can be read from a maximum distance of 80 metres, with an ideal reading distance of 30 metres
- If the height of the letters is 9 inches, then it can be read from a maximum distance of 100 metres, with an ideal reading distance of 40 metres.