ValueMags has recently been researching other print markets such as books; more specifically academic books. There is a lot of competition and regulations when entering these kinds of markets. Below is a quick analysis of what ValueMags has concluded from their research since their kick off date last month.
Strength: Competitors are cause related – they strongly encourage education for every individuals and most have green initiatives where they have converted their prints to digital versions – reducing prints and deforestation
Weaknesses: Although the brand name competitors have built for themselves, ValueMags found that Pearson’s Stock has fallen 2% overall, 5% on a constant-exchange-rate basis, and down 4% in underlying terms. They lack social media engagement and engagement with their actual audience: students rather than schools
Opportunities: Pearson can partner with educators and institutions throughout Canada. They can partner with BookStream to jump on board with the green initiative and an initiative that will reach their target audience more effectively
Threats: Developing regulations on book printing and deforestation quotas, streaming services like BookStream revolutionizing the academic side of book sales
Competition already has built a name for them. They are either recognized nationally or internationally, are extremely reputable and must uphold that reputation since they are associated with schools and the government. ValueMags understands that because of their association, they are very trusted by their clients.
Competitors are networked and have built relationships for years. Pearson acquired Groupo Multi and has become the market leader in Brazil for English teaching for adults. This proves that our competition (which we intend to turn into a partner) has not only captured the majority of their market share in North America, but South America as well. This means they are not only supporting the green initiative but education in emerging and developing countries making them an even more desirable company to partner with. To elaborate, Pearson acquired EmbanetCompass, SchoolNet and other educational partners that provide online learning services in 2012. Their established partnerships may stop us from getting their clientele. Lastly, Pearson partnered with E-College in 2007. The company`s e-Learning division has designed, built, and continues to support some of the most successful degree and certificate holders with their online program. ValueMags must differentiate itself to prove why it is a better long term investment than Pearson`s current partnerships.
ValueMags intends to investigate their opportunities in all domains and specialities further.The company is always looking to better themselves and expand their markets through growth.