SEO (search engine optimisation) has ingrained itself at the heart of all web marketing strategies. It has now become an integral tool for businesses who want to optimise their online presence. Considering the dominance of the internet every business would like to have their presence felt online.
Nevertheless, just like the online world changes, SEO strategies implemented also needs to be changed. Since the time SEO came to being, there have been noticeable changes in the methods imposed. For example, in the past content was extremely keyword heavy whereas now strategic placement and quality content is coming to the fore. Thus, read on to discover the top SEO techniques you should be using throughout 2013.
First and foremost, let’s begin by elaborating on the former point regarding quality content. Google has turned strict and is implementing quality control through their regular Panda and Penguin updates. They have done so with the aim of quality websites featuring high up on the result pages whilst websites with low quality content will be ranked lower. This means that excessive use of keywords will no longer do you any favours as it once did. You need to maintain a healthy ratio, anything between a density of 1% and 3% is recommended. Furthermore, make sure the keywords are implemented so the article reads naturally. And if you are thinking about copying articles; think again. Google is on the lookout for those who duplicate content.
Link building has always been an integral part of SEO. However, it was getting to the point whereby ‘link building’ may as well have been another term for ‘spam’. But yet again, Google’s Penguin and Panda will fish those out who use extensive and poor quality backlinks. Linking from quality websites is imperative and it is always a good idea to use the anchor text as a keyword. In addition to this, when you are linking from the same domain don’t overdo it. Two links maximum is recommended.
You also take into account the fact that 2013 is the year of the mobile. You need to make sure you create a mobile friendly version of your website. Not only this, mobile SEO differs too. One of the most obvious differences between mobile searching and PC searching is that with regards to the former searches tend to be shorter. Therefore you should begin by implementing a character limit with your keywords, such as 15 characters maximum. If you don’t adapt to mobile internet then you are only going to fall behind your competitors. After all, this is a platform that is only going to grow and grow.
Last but not least, the final SEO tip you need to use this year is to conduct regular analysis of your SEO strategy. So now you have got an idea that SEO is ever changing. You need to keep on top of this and you need to update your strategy effectively. The only way to do this is to determine how your methods are working at present.
If you use the tips mentioned in this article then you will undoubtedly have the basis for an effective SEO strategy.
About Author: Tom Brown is a professional blogger and mainly writes on marketing blogs particularly blogs related to internet marketing and SEO. Read all his blogs related to internet marketing. Know more about his @Facebook and Google+