Media Go makes it easier than ever to take your media with you wherever you go. Transfer music, photos, and videos from your PC to your Sony or Sony Ericsson portable device, or import from your device to your PC. File conversion is hassle-free: Media Go automatically converts your media to the appropriate format for your device while maintaining the best possible quality. And now, Sony Creative Software has released Media Go 1.5, which has several new features:

* The following additional devices from Sony Ericsson are supported: Xperia X10 mini, Xperia X10 mini pro, E10i, U20i, and Zylo.
* Play videos purchased from the Store as they download.
* Queue multiple items for download, including software updates, podcasts and media purchased from the Store.
* Transfer playlists already on the PSP (PlayStation Portable) system to Media Go.

Download Media Go and save it in a place that is easy to find, such as your PC desktop.

Media Go has not necessarily had the impact on the world that iTunes has accomplished, but the software does seem to be progressing forward nicely. There are features for managing content, audio ripping, adding SensMe data and much more. It also allows you to purchase and play media from the Playstation Store, PlayNow, and other partner stores. So basically its a movie and music store for your PC. Pretty sweet you can watch movies as you download, too.