Promotional clothing is one of the most popular items of promotional merchandise and is present everywhere you look, whether it is via a work uniform or a team sponsor, millions per year is spent on sponsorship. This is highlighted with the Manchester United shirt sponsor with American car manufacturer Chevrolet.
Marketing experts will surely agree that the use of promotional clothing is one of the most cost-effective strategies in raising awareness about your brand. Compared to other forms of promotions, this will not cost a lot, yet it can promise an extensive reach. However, it is also important to note that not all printed / promotional T-shirts will succeed in being able to help spread the word about your brand.
With such being said, keep on reading and you will now some of the things that can be done to increase the likelihood of succeeding in this promotional strategy.
Pick the Right Design
More often than not, the design will be the most influential factor in the success of using promotional clothing. It must be appealing enough to make a significant impact to those who will be able to see it. In addition, while the design must have a huge impact, it should be also relevant and identifiable to your business. Otherwise, the purpose is defeated.
Some of the most common designs include company logos, names, and taglines. To avoid boredom, make sure it is presented in such a way it exudes creativity and will trigger interest.
Decide When to Use It
Are you going to have it used for your promotions during the summer season? If yes, then it should have bright colours perfect for the weather. Are you going to use the printed / promotional T-shirts to launch a new product? If yes, then it should inform people about what you are going to offer. Are you going to use the promotional clothing to promote an event? If yes, then make sure you provide the details they should know.
However, if you really want to be provided with the best value for money, the shirts should not be time-specific. Meaning, they can be worn by anyone year-round, yet, it must be able to help in effectively marketing your products and services.
Choosing the Best Supplier
At the end of the day, it all boils down into having the right supplier of printed / promotional T-shirts. The supplier will make sure the output will be effective in capturing attention and conveying the message the shirt intends to relay. See to it the supplier has extensive experience in the shirt printing business. Do not also forget to gather feedbacks from past clients or from people you personally know.
Take time to take a look at their past products to have an idea on the quality they will be able to deliver. You should not also immediately settle with the first supplier you see. Instead, list at least three choices and have them compared with each other.
Take note of lead times and don’t forget that the more units you order, the cheaper the overall price will be.
Article by Daisy Burgess Brand Promotion expert – Details take from Stupid Tuesday Promotional Clothing site