Search Engine Optimization is not just about adding keywords to your website content, or adding tags and meta-descriptions. It is so much more. While content is a really crucial part of your Search Engine Optimization strategy, HTML and the coding associated with the website’s design are so far behind. Moreover, Search Engine Optimization also involves studying search trends- how search engines work, the preferred search engines (Google accounts for about 75% of all searches) and frequency searched keywords. Some common Search Engine Optimization practices include link building, adding frequently searched keywords to titles and Meta tags, keyword page and directory naming, plain text site-maps, and managing the keyword density and keyword proximity ratios.
If your head is not reeling from the above, here are 3 pretty simple techniques which on adding to your Search Engine Optimization strategy will make sure that your website stays ahead and gets the quality traffic and attention it needs. This way, your website will stay ahead on Google, yahoo and other well-known search engines.
- Create Identifiable Link structures:
- Image Optimization:
- Optimizing Meta Descriptions:
Apart from keywords, Search Engine “crawlers” require links to get through to the various pathways of your website. These links form a part of the search engine’s indices. To do this, Search Engine Optimization experts and web designers should ensure the different pages of the website are linked together for ease of accessibility and “crawlable” links are added to all of the ages for better results.
Assign “alternate attributes”, which are condensed descriptions of the images using keywords. Not only do they help search engines easily, but also helps to get additional traffic through searches for images with those specific keywords that describe your product or service.
A Meta-description is a short snippet of the text on a web page or an information proxy that is utilized for the purpose of search results. While a meta-description is not utilized by search engines for the purpose of rankings, keyword optimized met-descriptions nevertheless help you to get more clicks. Thereby, your business gets the attention it craves for.
Want help in Optimizing your Website for Search Engines?
A whole lot of Search Engine Optimization Services take a holistic approach to Search Engine Optimization via a three-pronged strategy natural link building, optimized content development and on-site optimization. Finding a search engine optimization service is pretty easy these days, because many such experts have realized just how crucial this aspect of website visibility is.
There exists a demand for such services as many professionals know how often the Google ranking algorithms change and what keywords will fetch you more traffic. Websites on the Internet realize that if they won’t get traffic, they will not be able to makes sales, which means a plummeting business or even worse a god website which exists but doesn’t get the attention there is no point of a book on a shelf which isn’t noticed until and unless it is read. The same goes with websites. It is always a good idea to seek help from experts for improving your search engines rankings. Who doesn’t want to make it to the first page of Google Searches? Research shows that people log onto to Google and check Page 1 and Page 2 for what they were looking for. Only 1 in 20 persons went on and on looking till page 13 or so. This shows that if you want attention, you will have to step your rankings up.
What about the Prices?
When there is such a demand, Search Engine Optimization services make sure that their prices come with an attractive price tag. At the end of the day, they need you to come to them for the service which is why it is best for you to do your homework before you sign them on to propel your website onto the Internet. Make sure you choose the right package while getting the SEO job done. At the end of the day, no expense must be spared in making sure that your website gets good traffic. If there won’t be any quality traffic coming in to your website chances are that your website will be found on page 13 on Google Search results and that in no certain way is good for any website by any means.
For a website to do well, you need to ensure that SEO experts work upon the keyword and link building factor well. How well your website does is in your hands and one must do the best they can.