The world’s biggest corporations all have one thing in common – they have a strong brand name. Take the sports company Nike – named after the goddess of speed, victory, and strength. There are countless examples, but one thing is clear: having a strong name can help you stand out from your competitors and generate more business. And forget what you’ve heard about print marketing being dead – that couldn’t be further from the truth. In fact, combining print services and online marketing services with a strong brand name can grab the attention of prospective customers. The result? More exposure, increased leads, and bigger profits. This article explores the importance of having a strong brand name, and how using print materials can expose that name to the world…
So, why is a Good Name So Important?
Well, think about it: for many customers, the name of your company will be the first thing they hear. Studies show that we can form impressions in as little as thirty seconds, so if you want your company to stand out from the crowd, choosing a good name can be a great start. A good name can create an emotional connection with your customer base, and increase your chances of doing well. For example, using your family name (such as ‘Smith and Sons’) suggests that you have a long legacy when it comes to your type of business. In addition, using one name (such as ‘Apple’ or ‘Sony’) is snappy and to the point.
Once you’ve come up with a great name, you’ll want to tell the world. Combined marketing is the most effective way to do this. Despite the popularity of online and TV advertising, print materials can be just as beneficial if you have a strong brand name. Why? Well, combined with a good logo design, a flyer or business card provides your company with a visual identity. Having well-design printed marketing not only increases your credibility as a business, but you will be able to attract new customers in your chosen niche. Large posters are a great example of this – and can be effective in drumming up business when placed in an area with high traffic or footfall.
Remember – despite advancements in technology, many people still prefer printed material. In fact, it’s one of the only types of advertising that’s tangible. While your customers might see a commercial online or on television, having something that they can physically hold in their hands can be a great way to market your business. Print media is permanent and provides your customers with something that they can keep forever. Plus, print marketing like flyers and A0 posters can reach a demographic not exposed to the web. You will be able to expand your customer base by reaching more people than ever before, and using printed materials can solidify the reputation of your brand.
Many people think that print advertising is out-dated, but this isn’t true. It still has the ability to reach thousands of people, and combined with a strong company name, it can be one of the most effective ways to advertise your product or service.