Pay Per Click Advertising has emerged as one of the most ways to promote a brand on the web. For your SEO campaign to be effective, you will need to go beyond bidding for keywords. Here are some of the following areas that you will need to focus to ensure that you get desirable returns from your PPC campaign:-
Selection of Keywords and Research
To start the PPC campaign, you will need to find out the keywords and phrases that are related to your business. You will also need to target research related costs as well as global and local search frequency. Then, you can go ahead with a number of campaigns based around the targeted keywords. For instance, if you are selling lighting equipment, then you will need to target keywords like ‘crystal floor lamps’ and ‘crystal chandeliers’.
Creation of Ad Copy
Once you have streamlined your campaigns, you should start with the creation of advertising copy for your campaign. The ad copy for the lighting fixture campaign can start with ‘5 innovative lighting ideas with crystal chandeliers.’
Creation of Campaign Parameters
You will also need to create a number of parameters for your campaign. It will depend on the type of business you are operating in, and the resources you possess.
Mobile or Conventional?
If you don’t have a website that is transactional or own a business in which local SEO plays a major role, then you should exclude mobiles from your PPC campaign. It will help you to utilize all the available resources in a judicious manner.
Have a Proper Geographical Footprint
If you own a local business, then you will need to limit the area that you would be targeting. For instance, if you own a shoe manufacturing business based in California, there is no point paying for clicks going to Texas. Therefore, make sure that you spend on clicks that turn into sales.
It is the area where many people make mistakes by targeting the most expensive keywords. To start with the campaign, you will need to make the best use of analytics. You will need to check not only the click through rates but also the cost of each keyword and the outcome when traffic comes to your website.
Major areas that you will need to take into consideration include the relevance of your advertising copy with your landing page and efficiency of your website’s workflow to convert traffic into sales.
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