If you have recently started a business or, your company has never explored then online world for generating leads, you are likely struggling in terms of finding the right marketing strategy for yourself. There are various marketing strategies to choose from and some are far better than others. Others can be time-consuming and take a while, however, the ROI can be much greater than others. In this article, we are going to take a look at how a website that needs to build leads can attract qualified visitors to their website. 

Have A Website

If you don’t have one already, owning a website is something that you must have. It will be your shop front for the online world. Plus, it is where potential leads will learn more about what you have done and learn more about you as a business. Once your website is live, then you can ensure that you have the right marketing strategy in place to reach out to qualified traffic to generate leads.

Keep The Contact Form Simple

Once you have visitors landing on your website, you need to ensure that the contact form is simple. It needs to be quick and easy for the user so it only takes them a matter of seconds to enquire. The issue with this is that there can be a lot of spam enquiries coming through to the website so you will need a spam filter to get rid of some of those spam enquiries. You will still receive some spam but it will be much less once you have the filter on. 

Search Engine Optimisation 

SEO is one of the best methods for increasing visibility to your website. It can help gain traffic which then translates to qualified leads. SEO is a powerful tool and can be very cost-effective if done right however, there are some businesses who don’t have the patience with this. Due to this, many businesses don’t optimise their website with relevant keywords and complete the other SEO strategies. 

To see if other companies are doing it like yours, Google a relevant keyword to your business. Those who are ranking on the first page of Google are likely doing SEO. This means they are getting traffic and, qualified leads. An SEO agency in Yorkshire would be capable of optimising your website to drive relevant traffic to your website and, generate leads. However, it can be a long process but in the log-term, it can be far more cost-effective in comparison to other paid media campaigns. 

Consider Paid Media Campaigns

Paid media is a much quicker way of getting traffic to your website which can also generate leads. It is a great way to get quick exposure, unlike SEO. 

LinkedIn is one of the best platforms out there for B2B websites. You can advertise to other businesses who are looking for your services. You would do this with paid adverts however, it will also be good to post on your LinkedIn profile through organic as well. 

Other forms of paid advertising can include paid social media. Social media platforms such as Facebook and Instagram are another great way to gain traffic to your website however, this is much more suitable to businesses who are targeting consumers. For example, if you are selling a product that has to be bought by a customer and it isn’t a service. 

Paid social can be expensive and if done wrong, it won’t get you any traffic. The same goes for advertising on LinkedIn. If you are advertising through LinkedIn to the wrong audience, you will get irrelevant traffic and therefore, can’t afford to build a brand because you have wasted your budget. 

Google Ads

Google is going to be your best friend when trying to reach larger audiences that help generate leads. However, this can also be expensive as well. Nevertheless, it can lead to very quick leads that are extremely qualified. 

Remember discussing SEO before? Well, this is essentially the same and it will put your business right at the top if you can afford the top bid, depending on your line of work, this can be very affordable. So, why choose Google Ads? 

Instant Impact

Unlike SEO, you have an immediate impact with PPC. You can get straight to the top of the search engine results page which then allows you to gain traffic and leads. Google Ads will immediately deliver results if done right. It is the perfect tool for businesses that are just starting off in the online world. 

More Opportunities

One of the core benefits of PPC is that you can target whatever keyword you like, as long as it gets searches. With these keywords, you can target locations, demographics and even specific devices. It will also allow you to advertise at specific times of the day so you don’t spend all of your budget. This is great because it allows you to reach out to the exact audience you want. 

It is very efficient because, for each pound that is spent, you are likely to reach extremely qualified leads. You only spend money when a user clicks on your ad listing so it can seem to be cost-effective and a great way to scale your business. 

Effective Reporting and Analytical Data

Another core benefit to Google Advertising is that you are able to reach out to a more qualified audience and, the data will be provided to you. It will provide you with all the useful information you need to hep maximise your budget and make it cost-effective. 

With the data that Google provides, it will show you how many clicks you have received, the keywords which drive the most traffic, and the cost per lead. All of this is which is essential data to help you optimise your ad campaigns even further. 

Some keywords might not be working so you can spend that budget into keywords which are working. This helps to spend your budget a lot more effectively and, develop relevant leads to your business.

Final Opinions: Your Next Steps

So, once your website is live, you need to pull together a budget so you can start advertising the world. To get things running, running paid media campaigns such as Google ads and social media will help drive relevant traffic to your website. Both Google ads and social media channels can help drive qualified leads in a short space of time. 

Search engine optimisation is your long-term strategy that will help increase visibility to your website and drive organic traffic and enquiries through to your website. As long as this is running alongside your paid media advertising campaigns, you will still be able to reach out to new users.