Marketing today has evolved into a complex and erratic yet creative technological industry. Despite the constant unpredictable changes it can be very exciting. Every year new companies, new tools, and new technology sweep the industry that can used and adopted or ignored by businesses. To the savvy, adopting early to new marketing techniques can give them a leg up on the competition, which in turn can be used to appeal to current and new markets or used to cement their reputations as industry leaders. Unfortunately, those lagging behind miss out on key opportunities to retain or advance their positions. Thanks to the creation of the internet companies now are no longer confined to billboards and print ads.
They can now design ads that pinpoint the exact needs, wants, and demands of consumers through various digital media channels with the use of the internet marketing. It’s a new game as more and more individuals slowly move away from traditional commerce towards the rapid growing industry of ecommerce. Though it may be frustrating for many companies to change their marketing tactics, but with the adoption and use of internet marketing, advertisements can be far more effective thus allowing companies to have more reasons on why internet marketing should be used.
Definitively, it is certain that the use of the internet continues to drastically increase, simultaneously so do the reason of why internet marketing tactics should be used by companies. The reasons are almost limitless. So, why should internet marketing be integrated into the marketing strategies of companies? With millions of user’s online available 24/7, companies now have the ability to reach out to wider and larger audiences on the daily basis both locally and internationally, resulting in product and brand awareness almost instantly, which in turn can lead to an increase of ROI.
There is no doubt that television, radio, and print ads are still effective means of reaching out to consumers, but with constant technological advancements increasingly more people are gaining internet access. According to internet live stats over one third of the world’s population has access to the internet now. This makes internet users prime targets of personalized ads of products, brands, and services from companies all over the world. In addition and probably one of the biggest reasons why internet marketing should be adopted is because internet marketing is one of the most cost-effective means of advertising. Honestly, just about anybody nowadays, with just a small amount of money, one can tap into a tremendously large market. Of course, companies still have the choice to invest larger amounts of money to be more effective, but since marketing is getting fiercer in terms of competition, consistency, aggressiveness, and of course money is required to dominate using internet marketing strategies.
When looking at the past, huge marketing campaigns with large budgets were used. When this took place companies had no instant way of knowing the effectiveness of the campaign. For that reason thousands of dollars were lost due to the inability to become of aware and instantly change ineffective campaigns. Now because of Internet Marketing and advance analytical software, companies can track the effectiveness of a campaign and choose to alter and take advantage of the targeted marketing channels in a far more effective manner than before.
Even though internet marketing is exceptionally beneficial to companies who adopt its concepts, the content being advertised won’t be effective if executed incorrectly. Every year new marketing trends along with new technology come to the surface making marketing an industry that shifts constantly and difficult to stay up to date with. By constantly monitoring with an increasing awareness to the sudden shifts, top marketing trends will become apparent in which companies can then chose to adopt and integrate them into their marketing strategies to stay ahead of the curve. As of today there are many online marketing trends that companies can adopt to reach their desired goals but only a few provide consistent results.
The first of some of the top marketing trends today that companies can utilize to communicate their ads to prospective consumers are videos. These videos can be advertised through various digital media channels or platforms through the use of the internet. The videos may be educational or entertaining but it all depends on the content. The second marketing trend is the use of social media platforms like YouTube, Twitter, Instagram and the largest Facebook, where companies can pay for exposure or even create accounts that demonstrate visual ads as well as videos in which consumers can watch or follow. With Facebook being the largest social media platform it would be devastating for companies to not use Facebook to their advantage to communicate ads to their audience. The third trend is SEO, where various forms of marketing can appear through the use of search engines using words or phrases. Not all websites and internet content are created equal. Some are found easily found while others are not. By utilizing SEO companies can direct traffic to their ad or websites.
The fourth trend is mobile marketing. One of the reasons that the internet is growing at a rapid pace is because of smart phones and tablets. The internet is now in the palm of consumer’s hands which makes accessing the internet very easy. Because of this technological advancement companies are making mobile friendly sites, and apps which may contain ads for consumers to view. Lastly and probably one of the oldest forms of and still a popular marketing trend is email based marketing. Companies allows consumers to subscribe for subscriptions that include personalized ads which are then email to directly them on the daily, weekly, or monthly basis. As you can see there are many trends companies can take but will only be effective if executed correctly.
It clear to say that the internet has dramatically revolutionized lifestyles and more important communications, to the point that it is now the preferred medium of everyday communication. Individuals use the internet in just about everything they do. The biggest change being the way they use the internet to search for where to buy goods and services. Because of that in order for companies to succeed the need to change their marketing methods are a must.
Capitalization of a desired market cannot be achieved if traditional forms of marketing such as newspaper, television advertising, and direct mail continue because they simply are less effective compared to the nontraditional powerful medium known as the internet. This nontraditional medium includes dominating marketing trends that use new marketing channels like websites/blogs, social media, email, mobile, videos, SEO, and PPC. Though choosing the correct channel may seem challenging, but by studying the desired target market companies can build a solid foundation in which internet marketing can be used to communicate their ads effectively.
References
- http://www.forbes.com/sites/jaysondemers/2015/09/29/the-top-7-online-marketing-trends-that-will-dominate-2016/#5994b07c4c04
- https://www.bbvaopenmind.com/en/article/internet-changed-everyday-life/?fullscreen=true
- http://www.forbes.com/sites/johnrampton/2015/01/12/how-internet-marketing-will-affect-various-industries-in-2015/#17087ed45673
- https://www.koozai.com/blog/content-marketing-seo/how-the-internet-has-changed-marketing/
- https://www.corephp.com/blog/seven-reasons-why-you-should-use-internet-marketing-for-your-business/