Mobile friendly or mobile user-friendly isn’t something that can be overlooked in the business world. It is the primary method in which people are connecting with the internet and leads in a host of categories from global ad revenues to purchases made online. most online searches happen on mobile devices, not desktop computers. The advancements in technology and the ability to always being connected has let users consume more information via mobile devices. You must ask to website development company for taking care of mobile website for better SEO. Here are some tips on Mobile SEO:
1. Mobile Friendly
It is very important for your site to be mobile-optimized. Google bots are crawling sites and judging them based on mobile accessibility which directly affects your rankings. For sites that are not mobile ready, there are a few options which include a responsive web design, serving dynamic content or creating a mobile website separate from your current site with a mobile specific URL. Of all these options Google prefers responsive, but all are acceptable for Google ranking signals.
2. Mobile Optimization
Conducting keyword research and creating content for mobile users is one of the most key elements of SEO. Often, organizations fail at thinking of the mobile user when designing a page or drafting content. It is crucial to think about all the types of searches your users will conduct on any type of device. Mobile search queries typically include more conversational queries that are related to voice searches. Also, include content that users will want to consume on their mobile devices. When optimizing for mobile devices, make sure to consider the lack of search engine result page (SERP) real estate. The amount of real estate on a mobile SERP is much smaller than desktop or tablet devices.
3. Design for Mobile Users
While talking about mobile access, Google considers various sizes of fingers. To that end, they want to see buttons, links and any other type of touch target large enough that even a big finger can press it and far enough apart that you won’t accidently press the wrong one. This helps limit any sort of bait-and-switch tactics people might try and employ to gain extra clicks on something that people don’t mean to click on in the first place.
4. Interstitials
The majority of pages now have text and content on the page that is readable without zooming. We all have seen many sites where these pages show invasive interstitials to users. While the content is present on the page and available to be indexed by Google, it may be visually obscured by an interstitial. This can irritate users because they are unable to see the content that they were expecting when they tapped on the search result. Pages that show intrusive interstitials provide a poorer experience to users than other pages where content is immediately accessible. This seems like an issue on mobile devices where screens are often smaller.
Showing a popup that covers the main content, either immediately after the user steers to a page from the search results, or while they are going through the page, displaying a standalone interstitial that the user has to dismiss before accessing the main content are some examples of interstitials.
5. Removing non-performers
There are a lot of things that simply do not perform well on the mobile platform that are better suited for desktop browsing. This could be due to screen size, code issues, and data limitations. Full-screen pop-ups, large ads, videos that won’t play on a particular device or anything that triggers an error are all the type of things you want to avoid. Rather than running across compatibility issues or customer irritation because their device doesn’t support Flash, you just remove the issue in the first place.
The Bottom Line
The bottom line is that being mobile friendly is economic not only because of more opportunity from customers currently using your site but also because of better rankings from Google that will, in turn, help people find your site. The above-mentioned tips for mobile SEO should be considered by everyone because mobile internet is the future.
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