The real estate agencies don’t give the required importance to marketing. Especially if we are talking about the eldest agents that are still used with the classical methods such as newspaper ads, the internet seems like a secondary method to find interesting real estates, but the modern agency managers and the new real estate agents know that a solid online presence is important for any real estate agency.
Today, it is possible to create a good real estate website without spending a dime. However, a professional agency might want more than a simple website, and for this, they will need to use the services of a professional designer.
Real estate agencies can use the paid campaigns, as those can bring the desired number of visitors from the areas of their interest. However, this does not mean that organic SEO must be neglected. However, before choosing the strategy needed to promote a website, you will have to make sure that it is good.
1. Invest in a Strong Domain
Even if the domain is not as important as it used to be for establishing Google authority, it is still important to have a suggestive name for your website. If you want to sell Real Estate in Pickering Ontario, you will need a name like “Pickering Real Estate”. This is only an example, and you will need to take some time to look for the most suggestive and interesting website names that you could find.
2. Try the Long Tail Relevant Keywords
Unfortunately, for a new website, making a name using simple keywords such as “City Real Estates” is practically impossible, so you will have to search long tail keywords. Maybe “Whitby real estates” can’t be optimized with ease, but when it comes to “Whitby Real Estate experts”, you might have a chance.
Sure, you will need the help of professional SEO companies that might request serious money for this, but you will realize why you need to make this financial effort. By choosing the right keywords, you will be sure that you will attract only interested clients that really want to buy or sell what you have to offer.
3. Good Content
Many real estate websites offer great search engines for real estates and a beautiful design, forgetting about content. With the changes made by Google during the last years, content is the most powerful tool that you can use. You will need good content if you want to increase the visibility of your website. Besides buying a home or selling a home tools, you will have to write about finding real estates, advises and guides. Those must be SEO optimized, but also interesting, and this could represent your most important source of visitors.
We won’t hide you that you will have strong competition in any real estate area, and that it is hard to create a really successful website of this kind. However, it is possible, and once you will have it, it will become one of the most important sources of visitors.