Did you ever think that a web design can affect your psyche? I never thought of it, till I found a great piece on the psychology of website designing. A website design greatly affect the minds of the visitor. If you’ve an awesome web design, people will love to come back again and again. Not only this but a great design speaks your language and tells the world about your website and company.
Over the years, web has equipped us well with the tactics to attract more visitors. If one needs to raise the audience, they must follow all the steps to enhance the quality of the website. From that prodigious content, I learnt few very common and effective tips to make my website more attractive to eyes. And I would like to share them with you.
3 Tips to Great Web Designing
Content
Content is one of the most important things of a website. It isn’t only required to provide valuable information, but it will also be the part to a great web design. With an up to the mark design, one can easily find the key areas, making the lives of the reader even easier.
Earlier, the concept of a great content was to add as many words as possible, stuffing with keywords and all the information in one place. Thousands of words and number of pages became the part of a great website design. But observing at how the readers felt about that, the new concept is to be specific, keeping the content to an optimized level (which is for some is around 1000 words).
It was heck of a job for the reader to find the relevant information from those thousand words. But as the time squeezed, the need to write thousands of words for website content has also been lessened.
It is not anymore an idea to leave the reader in jungle of words to extract all the information all by themself. When you want a rising number of visitors, you need to make their way easier. Give them a well-organized content. If you have to provide them more information, you can distribute it in parts.
Another thing about great content: provide what is relevant to your website and company. Relevant and accurate information is what you need to deliver.
The tone you use also matters a lot. Be formal where you need to. And be casual where you want your content to be more engaging. It is said that the web content (including blogs, articles, press releases etc.) should have an engaging tone.
Summarizing how the content be, we get this:
- Precise
- Unique
- Must be at least 1000 words in length
- Engaging
- Clean and well-organized (easy to read)
Hint: You would also not be interested in reading a messy, outdated, inaccurate and a lengthy content. So, you must also not try to do this with your website.
Read more on how a good content works: http://topicstoday.weebly.com/blog/19-is-enough-web-content-writing-tips
Space
It is said “give readers a room to breathe”. Too much jam-packed content, with no proper line and spacing will make your website look ridiculous. Even if you have a worth information to share, if you haven’t given spaces, you’ll still lose your visitors.
Still you’ll encounter many websites and blogs, where you won’t find and white spaces. Such webmasters don’t miss any free space. They’re always thinking to utilize the most of the website. But they miss the big picture “no white spaces means less visitors”.
Websites are just like your very own drawing room or a clothing outlets. You fill the room with everything you got, thinking that you’ll get the most out of it. But in real, you’ll be losing visitors. The simple the room (your website) is, the better you provide space for your visitors.
A simple and well organized website predicts that you’re honest with your business and clients. You value them. You make time to learn about them.
Summarizing this key point gives us the following point:
White spaces serves the purpose of:
- Well-organized
- Professionalism
- Valuing the visitors
- Easy to find information
- More attractive
Colour
Finally, we are here which many of us think matters the most in website designing. A good idea is to use colours, which are most relevant to the company logo. For example, you’re a web development company in UK. You have a combination of Blue, Black and White in your company logo. White can be used as the background colour. Black can be used as the font colour. And you can adjust blue to highlight key areas. But does this means you can’t use any other colour than these three? No you can use some others as well. But make it certain that these don’t go beyond a certain level. A good idea will be to use one or maybe two more colours other than those in your logo. But they must not cover most of the webpage.
This was just a simple example. You will see many different colours in a company logo. And you’ll be confused. When I said use the colours from your logo, this doesn’t mean that you must have to use all the colours in the logo. You can use less, if you have to.
The main hurdle isn’t choosing the colours, but it is how you must use the colours. Overdoing anything will do nothing but will ruin your webpage.
Just like the white spaces on your webpage, colours can serve the purpose of breathing space.
How colours play their role in web designing, can be summarized here under:
- Colours widely affects mood of the visitors
- Colours will also act as white spaces
- A good approach (also easy) to use colours blending with the logo of the company or website
- Wisely use of colours will give a better appearance to your website or blog
Conclusion
This isn’t it. 3 points can’t be enough to get a website with highest number of visitors. There are going to several other factors as well. And one of the major factors that depends on great websites is web development. Your web designing team will play their part and web development team must not stay behind. And neither must you.
If you’re a web designer, you must always be equipped with the latest trends and requirements. And if you’re looking to outsource a website designing and branding company UK, you must make utmost research before handing your website to them.