This beauty tutorial isn’t the kind one sees every day. The one minute video features Reshma, a young acid attack victim, who introduces viewers step by step through the process of getting the perfect red lips. After she shows viewers how to exfoliate their lips with a toothbrush, apply lip balm to keep them moisturized, and use liner to get the perfect shape, Reshma offers the final and most important tip: red lipstick is very easy to find on the market just like concentrated aid, reason for which at least one girl a day become victims of acid attack. Her urges for viewers is to help her enforce the ban on open sale of acid by signing the Make Love Not Scars petition.
In 2014 Reshma was visiting Northern India to take an exam when her brother-in-law and some relatives of his allegedly threw sulfuric acid over her face. After the attack Reshma lost her left eye, and her right eye is partially closed. With no aid from the government to cover the costs of her surgery, Reshma reached Indian awareness organization Make Love Not Scars which helped her launch an IndieGoGo campaign to obtain funds for treatment. The campaign exceeded its target by more than 400 per cent, and Reshma is now receiving ongoing treatment at a private hospital in Bangalore.
The makeup tutorial was created by Ogilvy & Mather and is one of the series of three in which Reshma appears. The stark contrast between Reshma scars and her beauty tips caused a massive reaction online.
Acid attacks in India are occurring at alarming proportions despite the measures taken by authorities to increase punishment for attackers. The acid is extremely cheap and easy to procure. For just $1.50 or less anyone can go and purchase a litre of acid without questions asked.
You can also help end this horrifying practice by signing the petition here.
Originally posted 2016-01-28 12:03:00. Republished by Blog Post Promoter