Defining time in short spans such as seconds, minutes and hours is definitely helping us in many aspects of our modern lives. On the other side, is this method of time-keeping in line with people’s desire to be more conscious of life as it happens?
Designer and filmmaker Scott Thrift believes that it’s difficult to meet this ‘’live in the moment’’ aspiration when the moment is changing every second. It is only when we reflect on past experiences days, weeks, or months after they have occurred that we truly appreciate the moments we have seized. With this theory in mind Scott came up with a special clock that measures time in larger units than we are used to, namely the four seasons. The product was entitled ThePresent, and its purpose is to help people slow down and find new meanings to what a ‘moment’ means.
Using a custom German engineered movement, the clock completes a single cycle every 365 days. As the hand makes its year long journey, it travels through a spectrum of rainbow shades that suggest the ever-changing seasons.
Here is a video that describes the way ThePresent works:
ThePresent was brought to live by more than 800 backers on a Kickstarter campaign held in 2012. To date 3000 pieces have been independently produced. The product costs $200 and is available at the Museum of Modern Art Design Store in NY, Tokyo and online.