Bringing endangered species at the forefront of people’s minds can be a very hard thing to do. Although many people mourn the loss of animal lives, few will actually end up doing something about it. They will read the story, feel sorry and move on. However, filmmakers decided to use another approach to remember Cecil the lion and other endangered species. They projected their images on the Empire State Building, hoping their message would be more successful in this way.
Cecil the lion, who has been killed earlier this month by an American dentist, was projected on the iconic building. The image was 350 feet tall and 180 feet wide. Along him, animals such as eagles, leopards, monkeys and manta rays also lit up the skyline. The person behind this impressive project was Louie Psihoyos, director of an Oscar winning film that explored dolphin hunting in Japan. His project included more than 160 animals.
“There’s only 3,500 wild male lions out there. The gun lobby keeps them from being on the list but they are endangered,” Psihoyos explained in an interview for NBC. “Cecil — I mean what a — at least there are other lions left. I’ve photographed some species where it’s the last male of a species, like the Rabbs’ Fringe-limbed tree frog.”
This was the first such project to be featured on the Empire State Building. The projections took up 33 floors. The display lasted three hours and made use of 40 projectors stacked together on a rooftop, two blocks away. The project, called Projecting Change, lasted one day and was used to promote the upcoming documentary Racing Extinction. According to the film’s official Facebook page, the document is all set to air in December on Discovery Channel.
Would you have liked to see the display presented on the Empire State Building?