To promote a new service for hearing-impaired customers in Turkey, Samsung came up with a heartwarming stunt that has been viewed over 9 million times across Youtube within just three weeks.
The spot titled ” Hearing Hands ” shows an apparently regular day in the life of Muharrem, a young hearing impaired man who walks around town with his sister. At short time after the two siblings leave home something strange starts to happen: all the people that Muharrem encounters during his daily routine use sign language to communicate with him. The explanation for this intriguing phenomenon comes at the moment when Muharrem makes his way to a public square where he finds overwhelmed with emotion that the entire day has been planned around him.
‘’ Hearing Hands ” was made with the help of Leo Burnett Istanbul and the preparations for its completion took about a month.
While this video is an ad, with its possible staged moments, it still has the noble purpose to awaken our consciousness and make us become more sensitive to the inequalities around us.