Valentine’s Day is the most romantic day of the year in many parts of the world. The festivity is showered in chocolate, sweets and flowers, each gift more creative and romantic than the other. Even cities aim to impress and some shine more than others on this particular day. Verona, the home of Romeo and Juliet is one such place. Therefore, it comes as no surprise that the Flower Council of Holland brought Cupidrone to Verona in order to bestow flowery gifts upon lovers.
Funnyhowflowersdothat.co.uk is a consumer brand of the Flower Council of Holland. The company came up with an interesting advertising campaign that featured Cupidrone, a specially designed delivery system. The drone of romance patrolled the streets of Verona and dropped red roses upon seeing an enamored couple. Each moment was recorded and later uploaded on youtube as part of the campaign. Creative director Bram de Rooij explained that each couple was real. However, they were warned of the event ahead of time so that their reaction would be a pleasant one.
“We did this because of safety: a drone near people is not the safest thing in the world. And otherwise people would simply look scared in the first place,” Rooij explained. Indeed, a drone is not a well known sight in a city and the sudden appearance of one above their heads could have had the couples confused or frightened.
The plan of the creative agency that put the advertising campaign into motion was to spread love during Valentine’s Day in a very unique way. “We went to Verona, one of the most romantic cities in the world, to deploy a somewhat disruptive approach to delivering flowers. To do this we built Cupidrone, a modern day Saint Valentine engineered to deliver love by stealth. The funny thing is that technology may have changed over the years, but the effect of flowers definitely has not!” Rooij added.
Going by the happy looks on the couples’ faces, the campaign was a successful one. What do you think of the Cupidrone initiative?
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