How many times have we walked past a billboard and wondered why it was that it did not appeal to us. We realized that the idea behind the campaign had no impact on us whatsoever. In a world where we stumble upon adverts wherever we are – from riding the subway to accessing a simple youtube video at home – coming up with a campaign that is both creative and engaging is becoming more and more difficult. The Friesland Campina Kievit company understood it needed something extraordinary to stand out.
The company turned to the creative agency Norvell Jefferson. Brussels-based photographer Jeffrey Vanhoutte and film director André (Nicolas Vantomme) worked with the agency and came up with a new and original idea for the Creamer 2.0 Campaign.
“Friesland Campina Kievit’s new sensational creamers are about to take over the world. To do so, a fully integrated marketing campaign was created by Norvell Jefferson. From a creative brainstorm, to a 2-day film and photoshoot, to wide variety of communication assets, Norvell Jefferson was responsible for concept, design and development. The sensory explosion of Friesland Campina Kievit’s Creamers is featured throughout the campaign, leaving a worldwide impression,” the creative agency wrote.
The photgrapher and the film director used an acrobatic dancer and had her leap and twirl amid dynamic clouds of powder. Then, Jeffrey Vanhoutte froze those moments in time with his camera. The individual particles of powder created beautiful shapes across the dancer’s body during her every movement. With her balance and nimbleness frozen in a photograph and the swirling powder floating around her, the dancer resembles a bird, with its wings spread, just preparing to take flight.
“Norvell Jefferson’s idea was to capture the beauty (metaphore) of a dancer (using elegance and beauty) together with the explosion of the new creamers range,” the agency added. What do you think of the Creamer 2.0 Campaign?
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