Finding a hidden treasure is probably every children’s dream. Earlier this summer Strauss made this dream come true to some kids that were playing in the sand on a beach in Israel.
One very early morning – when the beach was completely unpopulated – a group of Strauss brand ambassadors came to bury a number of treasure chests in the sand filled to the brim with Strauss ice cream.
Just few hours later, as it was expected, the children began their favorite activity: digging in the sand. Of course it didn’t take too much for them to find the treasure chests and their excitement was really incredible. Their priceless reactions were captured by the cameras hidden inside the treasure chests.
The most beautiful moments of childhood remain a lifetime memory. Strauss’ joyful stunt, created by advertising agency Great, Tel-Aviv, has certainly caused one of these memorable moments. And these are likely to become the base of a long-term relationship.