Some people prefer to risk their life in traffic instead of waiting few minutes for the walk signal. If the idea of getting hurt or killed doesn’t motivates people enough what else can convince them to stop at red light?
Smart, the company behind the original smart car, came up with an entertaining and … smart solution – a dancing traffic light.
Unlike the common traffic lights that display a stiff red man to warn pedestrians they must stop, the Smart’s signal was designed to display a dancing red man.
More interesting is the fact that the installation translated the dance moves of real passersby. Anyone who wanted to contribute to the red man’s free-style moves was invited to go into a dancing booth rigged with cameras built nearby the traffic light, pick a song and start to dance!
The dancing traffic light was implemented at an intersection in Lisbon, Portugal, earlier this summer and resulted in 81% more people stopping at the light instead of walking out into the street.
The installation was part of Smart’s safety campaign titled #WhatAreYouFor, which emphasizes the company’s dedication ‘to make life in the city easier, brighter and more carefree each and every day’.
What do you think? Would a dancing red man stop you from your morning rush when you go to work?