We live in a world where brands are omnipresent, there’s no denying that. And of course, each brand has a logo, which more often than not, we are able to identify. The trick with brand logos is to capture whether their message is in plain sight or a bit more hidden.
Brand logos are meant to be more than just a visual representation of the brand. They are meant to carry a message, to capture the consumers’ attention, to be easily remembered and recognizable. Sometimes, brands do not manage to create brand logos that do all of the above and their logos end up being unknown to the masses. However, well-designed brand logos are not only successful in doing the before mentioned, they are so great that they even carry secret messages. They are not in plain sight, you have to examine them closely in order to get it right. These messages are a result of careful consideration and extremely well executed package designing.
Have you ever stopped to wonder about what messages your favorite brand logos might carry? This infographic comprises 40 brand logos that carry a hidden message. ( you’ll have to look closely for some)
Infographic created by http://www.madebyoomph.co.uk/