Fred Water is an indie water brand that fights an anti-sugar crusade. From the start I should say that if you like actually having water in the bottle that you buy, then Fred Water might not be the brand for you. The brand is now selling empty versions of their stylish water bottles in an attempt to encourage consumers to fill and refill them with free water.
Founded in Brooklyn, Fred Water also describes its bottles as being pocket-friendly, meaning that their flask-shaped bottles are flat, flexible and safe- if you take a nasty fall it won’t hurt as much as a regular flask.
“With the popularity of its water flasks at an all-time high, the company wanted to make an even bigger impact on its core mission: shifting consumers off sugar and onto water, and reducing its impact on the environment,” Fred says. “As a result, the company decided to sell its refillable flask empty, and remind consumers again that while Fred Natural Spring Water is delicious and good for the body, refilling with free water hydrates you just the same.”
An empty Fred Water flask costs 9 dollars, which might sting your pockets a bit in the short-term. The brand is also meant to appeal to your environmentally-friendly side: recycling is great for everyone.
Fred Water, being an indie brand and all, hasn’t managed to gather much of a social media audience. They have around 8,700 likes on Facebook, around 2,500 followers on Twitter and 3,800 followers on Instagram. But who knows, maybe their idea of selling a water bottle minus the water will catch on.
What do you think of Fred Water’s initiative? Do you find it great for the environment or just another way of making you pay money for a bottle?
Photo from adweek.com
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