We now welcome Ello in the world of social networks. Paul Budnitz, one of the founders of Ello says that the idea came to him about a year and a half ago because he became annyoned with all the ads that Facebook flooded him with. (aren’t we all annoyed by that?) “Facebook is basically an advertising platform. It’s not really a social media network. The customer on the network is the advertiser. The product is the user. If they know exactly who you are, they can build a virtual profile for you and sell you,” stated Budnitz.
With the help of friends, mostly designers and artists, he developed his idea for a new social network. After raising some funds, Ello was officially out on August the 7th, with 90 active users. Though still in its beta mode, Ello is starting to gather more and more users as it’s one of the most-talked about new platforms to arise.
“We have more than a million requests in the queue. We’re not telling people the number of people in the network because it will be completely different tomorrow,” founder Paul Budnitz admitted.
Ello prides itself on the fact that it is advertising-free and doesn’t sell any third-party data. Because it does not need personal information in order to make money, Ello does not require your real name. In order to monetize, Ello has a few upgrades and embellishments for profiles.
Though against advertising on a social network, Budnitz says that brands are welcome to join Ello. Their messages will just go to people that follow their brand. If that too becomes annoying for the users, they have the ability of denoting them as “noise.”
As a fun fact, it seems that the Germans were the most keen to get on board with Ello. Budnitz suspects it’s because of the privacy part of it.
Will you be joining Ello? P.S. it’s invite only!