Nowadays, almost everyone is on social media. Be it a brand or a person, an online presence is part of our existence. Of course, we all know the basics of using social media, but the stakes are high when it comes to a brand or even our personal brand. In order to help you to avoid making social media mistakes that could jeopardize your online brand, we have comprised a list of social media mistakes you can steer clear of.
Social Media Mistakes- The Silent Enemies of Our Brand
First stop, Facebook.
1. Talking at your custumers, not to them
This is one of the most common social media mistakes we can make. Posting a lot of chit chat that doesn’t generate engagement is pretty much useless to a brand.
2. Ignoring comments or questions
Another one of the most common social media mistakes. Keep in mind that social media is a two-way communication channel and talking to your audience is important as well as listening to their feedback.
3. Not monitoring your page
Always check what people see when visiting your page. If they see annoying, spam-like ads they might not return.
4. Writing long posts
Keep it short and simple. Long updates can be boring.
5. Liking your own posts
This is a sign of despair and one of the most fatal social media mistakes you can make.
6. Not having a custom URL for your Facebook page
It shows that aren’t careful enough with your image and you wouldn’t want that, would you?
7. Posting updates too often
You shouldn’t invade your followers newsfeeds with posts. That will eventually annoy them and they might un-follow your page.
8. Reacting negatively to a negative post
If someone has something negative to say about your brand, responding in the same tone will not earn you any points. Respond in a positive, professional manner, thanking them for their feedback.
9. Overlooking necessary information
On Facebook, you can offer extensive information about your brand. Be sure to use this to your advantage or else you will be committing one of the many social media mistakes.
10. Overlooking Facebook Insights
Insights are there for a reason: so you can monitor how your brand is doing. Not using Insights is one of the most fatal social media mistakes for your brand.
11. Being selfish…
And only promoting yourself. Every once in a while, share something that’s interesting but not brand-centric.
12. Disrespecting your competition
Fair play applies even on social media. Keep it civil and don’t disrespect your competitors. A brand that does that is surely not a brand that you would want.
13. Spelling/ Grammar Mistakes
Though tiny, these kind of mistakes could influence the view of your followers in a negative way. Be sure to check twice before posting anything.
14. Using caps lock or too many exclamation marks!
In other words, don’t yell at people. Your brand should be friendly, not a bully.
15. Blurry profile picture= blurry brand
Use a high quality picture for your profile as it is the first thing someone sees when on your Facebook page. Your brand should be seen as professional.
16. Leaving a link you shared in an update
Once you paste a link, a preview of the content appears so there is no need for keeping the actual link. One of the most common yet not so fatal social media mistakes.
17. Random image in link preview?
Absolutely not. Choose an image that is relevant for the content you’ve shared. These kind of details are important and make for grave social media mistakes.
When it comes to tweeting…
Twitter is one of the most popular social networks, no doubt about that. The charm of those 140 characters seems to not fade away. If you’re managing a brand (even if that brand is you) then probably you’re on Twitter. But being on Twitter is not enough, you also have to know how to ”work it” in order to get the most benefits for your brand.
18. Leave enough space for re-tweeting
Though you have 140 characters available, it’s best to use around 120 so there’s enough space for re-tweeting.
19. Not using short links
On Twitter, it’s all about those 140 characters so don’t waste them on long link. Shorten the links to the content you’re sharing.
20. Automatic direct messages
Do you want the first interaction a person has with your brand to be with a robot? First impressions are important even in the realm of social media.
21. Overusing hashtags
As with anything in life, you should not abuse the hashtag. Use hashtags sparingly and when relevant, do not use them blindly.
22. Outdated profile
Having an outdated Twitter profile doesn’t look good for your brand and makes for a serious social media mistake.
23. Too much abbreviation
Yes, you do have a limited amount of characters but that doesn’t mean that you should over-use abbreviations. You risk that no one understands what you’re talking about.
24. Not connecting your business site to Twitter
It’s very important to link your website to your social networks as your end game involves attracting people to your business.
25. Asking too many questions
Especially if you don’t get any answers. It’s okay to ask your followers how they’re doing once in a while but you shouldn’t make a habit out of it.
Is your brand on Pinterest, yet?
Pinterest is one of the hottest social media sites of the moment. The shift from search to discovery has really drawn users to this highly visual platform. So of course, your brand has to be part of it. Embrace Pinterest and use it to its full potential.
26. Pinning low quality photos
Being a visual platform, the quality of the photo you pin is of utmost importance. Using a low quality, blurry, tiny photo is one of the most fatal social media mistakes you can commit on Pinterest.
27. Mixing business with pleasure
Otherwise said, mixing your business-related boards with your personal ones. Nobody wants to see a cute puppy that has nothing to do with your brand so be extra careful when handling your pins.
28. Turn Off Search Privacy
Disabling search privacy means that people will be able to discover your Pinterest page easier as you allow your boards to appear in search engines.
29. Get inspired
Find inspiration by following brands similar to yours. It’s a great way of seeing what your competitors are doing with their Pinterest.
30. Use the unique features
On Pinterest, you can enable a collaborative function ”me+contributor” and allow other people to add to your boards as guest pinners. You can also create secret boards, so that you can work on them before unveiling them to your audience.
31. Have multiple boards
Perhaps one of the most fatal social media mistakes on Pinterest is to have a single board, full with various pins that have nothing to do with each other. Take the time to create different boards for each subject of interest. It’s more professional and makes it easier for people to navigate.
Social media mistakes are easy to commit and sometimes hard to repair. The good thing is that you can learn how to avoid them in time and use social networks in a way that benefits your brand. Do you have any other tips on which social media mistakes we should all steer clear of? We would love to read your thoughts in the comment section below.