Photographer Gregg Segal created an impressive art project based on his fascination with the trash we make. Gregg Segal studied photography and film at California Institute of the Arts and dramatic writing at New York University so his photography is underlined by a writer’s sense of irony. His work has been rewarded with various awards and his portraits are featured regularly in Time, Fortune or ESPN. His ongoing project Seven Days of Garbage sends a powerful message about what we consume and how present brands really are in our everyday lives. The US has a trash problem as, according to U.S Environmental Protection Agency, the average American produces four pounds of trash daily, double the amount of trash produced by an European.
Gregg Segal said of his project : “Seven Days of Garbage’ is a series of portraits of friends, neighbors and other acquaintances with the garbage they accumulate in the course of a week. Subjects are photographed surrounded by their trash in a setting that is part nest, part archeological record. We’ve made our bed and in it we lie.”
“I shot from above to make it very clinical and clean and graphic. It’s kind of a nest, a bed we’re lying in with all this stuff, forcing us to reconcile what we’re producing, which hopefully causes some people to think a little bit more about what they’re consuming,” he said
He even posed alongside his family for a shot in order to show people that he is as guilty of this crime as they are. Of course, some hesitation is natural when thinking about posing in garbage.”They thought it was kind of gross. I think there’s something mildly humiliating about it, but in a constructive way,” Segal said. “It’s kind of a once in a lifetime experience for people to be photographed with all their stuff. I think it’s seen as a kind of novelty for some people and the question of grossness was mitigated by the novelty factor.”
What do you think of Seven Days of Garbage by Gregg Segal?
All photos from slate.com