British Airways is constantly attentive to refine on-board experience through improvements that have a positive effect on passengers’ minds and bodies. The airline company proved this once again with the latest experiment for which it was used a wearable technology device named the Happiness Blanket.
The high-tech blanket was tested on a group of seven volunteers flying from Heathrow to New York to better understand how people react to the night-time flight across time zones.
Photo: Courtesy of British Airways
The Happiness Blanket is a revolutionary device with fiber optic lights woven into the material. To be connected to the device passengers must wear a headband that have the role to measure their brainwave activity and sent it to the blanket, via Bluetooth, at every second. Depending on the passenger’s level of satisfaction, the blanket can change its color from red, which indicates the minimum of relaxation, to blue, which means the best level of relaxation.
According to the airline company, the custom blankets showed passengers enjoyed the new selected menu, and the lie-flat seating the airline has introduced for business class and above to ensure a better sleep on long flights. On the other side, the blankets’ colors changed as passengers felt like and dislike over entertainment options.
British Airways plans to continue analyzing data provided by the Happiness Blanket to adjust the various factors in the cabin options and routines, so they’re as relaxing as possible.