We all know that sports improve our health condition and well-being, but when it comes to practicing it on a regular basis many of us encounter big problems to keep up the motivation level.
To promote the newest version of its wearable fitness tracker, Nike imagined an interesting reward system that motivates New York residents to do more physical activity.
The campaign includes a special vending machine, referred to as a FuelBox, which is filled only with Nike gear (shirts, socks, watches, hats). The tricky thing is that the machine doesn’t accept cash. To get something out of it you have to use fuel points that can only be obtained if you strap on a Nike FuelBand and move around a bit.
Apparently one can use only their daily points, not the points they have built up over time and the FuelBox dishes out the goods at minimum 500 fuel points.
What would you say about a Nike Fuelbox vending machines in your town?